Converse

CONVERSE

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The Converse All Star was originally produced only in black, but after World War II, the company came under pressure from basketball teams to add additional colors. Converse yielded and a number of new colors were released in addition to the tradition black and white colorways. Hollywood gave Converse shoes a boost when actors and other celebrities wear them and help Converse All Star to transcend the world of athletic shoes to become an American cultural icon. Sneakers, especially Converse, became the preferred footwear of kids and teenagers and a symbol of youthful rebellion in the 1950's. These inexpensive shoes are work with jeans and a t-shirt by boys and skirts, sweaters, and ankle socks by girls. Film legend, James Dean officially sanctioned this fashion when he was photographed wearing jeans and white Converse sneakers. By 1955-56, Chucks are the #1 basketball shoe in America, and in 1957, seven year old Julius Erving, better known as "Dr. J," received his first pair of Chucks for $3.95 after pleading with his mother. This first pair of Chucks would launch the young Julius into a career and into basketball history when he creates a new above-the-rim style of play. Dr. J and his Converse shoes ushered in the game of basketball as we know it today.

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